D4HEDesign for Human EvolutionDiscuss my challenge
PTENES

Workshops and labs for businesses

Creativity and AI
for the challenges
your team faces.

I facilitate workshops and labs in which your team tackles a challenge in communication, creative work or the way work is organised. We explore alternatives with AI and shape a proposal to try out.

Discuss my team’s challenge

With Cátia Freitas · Design, learning and facilitation

Conceptual collage of people from different generations sharing ideas in a space made of paper.

What you can work on with D4HE

A business challenge.
Practical work with your team.

See what we offer businesses
01

Find other solutions to a problem

Your team needs to move beyond familiar answers and explore other ways to tackle a challenge.

We can developA proposal or a prototype to test.

02

Give your communication its own voice

AI-generated texts and ideas need to better reflect your business and the people they address.

We can developA message or communication concept developed using your own criteria.

03

Use AI independently and with judgement

Your team wants to understand when to turn to AI, what to delegate and how to assess what it produces.

We can developWorking criteria and a record of the choices made with AI.

How I guide a team

Everyone sees something different.
Every contribution matters.

A team needs to find a new way of working together. Each person brings different experiences, ideas and concerns. I facilitate a process that makes room for those perspectives, shares uncertainties and builds a proposal together. No one needs to have all the answers to contribute.

Illustrative example of a possible session. It does not represent work already carried out.

What the team takes away

A map of the different perspectives, a joint proposal and a next step with clearly assigned responsibilities.

My role

Create the conditions for everyone to contribute, help people listen and connect ideas, and guide the move from conversation to action. The team builds and decides.

Facing fear, together.

The fear of making a mistake, not knowing or having an idea rejected can make someone stay silent. I create space to share uncertainties, ask questions and experiment without demanding a perfect answer at the first attempt.

By listening to other perspectives and agreeing on small steps, the team can gain the confidence to move forward. Everyone has something to add and can also ask for help.

Valuing each person means listening to and considering their contribution. Not every idea will be chosen; the reasons behind the decision should be clear to the team.

Talk about my team

What you can book

Creative Agency Lab.
The format depends on the challenge.

D4HE’s experience of human creativity with AI, facilitated by Cátia Freitas. You can start with a workshop, tackle a challenge in a lab or develop a project over several sessions.

Discover Creative Agency Lab
01

Discover the approach and try it out

Introductory workshop

A session focused on a question your team faces, with creativity exercises and critical use of AI.

The team’s workTry out practices, compare responses and recognise choices that make a difference at work.

IncludesSession preparation based on the agreed question, guided exercises and a final reflection on the choices made.

Discuss this format
02

Develop a response to a challenge

Applied lab

We work on a specific business problem, from the initial question to choosing and developing a proposal.

The team’s workShape an idea, message or prototype and identify how to try it out.

IncludesDefining the challenge, facilitating the creative process and guiding the development of a proposal to try out.

Discuss this format
03

Support a project over time

Multi-session programme

A process that allows you to explore ideas, experiment between sessions and return to the work with what you have learnt.

The team’s workDevelop and review a proposal, with time to reflect on the process and the role of AI.

IncludesPlanning the process, working sessions and reviewing the experiments carried out between meetings.

Discuss this format

A proposal tailored to your team

We begin with a conversation about the challenge and the people involved. The proposal sets out the objective, format, duration, number of participants and terms. It can be in person, online or hybrid, where suitable for the work.

Black-and-white portrait of Cátia Freitas.

Who facilitates the work

I’m Cátia.

I bring design, experience in education and the facilitation of creative processes to help your team think through a problem, develop ideas and choose what is worth putting into practice.

My background spans design, vocational training and international projects. At D4HE, I combine that experience with a critical exploration of AI.

Discover my background

Why work with me

Give ideas shape.
Learn to make choices.

I combine design, learning and facilitation to help your team develop a proposal and understand the decisions that make it their own.

Design to make ideas visible

I help turn a conversation into a message, sketch or proposal. Having something tangible allows the team to compare options and decide what they want to try.

Learning through the team’s work

I prepare activities suited to the challenge and the participants’ experience. Everyone practises, reviews what they have done and explains their choices.

Facilitation to bring perspectives together

I guide the conversation, gather contributions and help establish shared criteria. The team takes part in building the response.

What we can produce

A message, proposal or prototype linked to the agreed challenge.

What we will practise

Compare alternatives, question AI responses and justify decisions the team can apply again.

At the outset, we define what we will develop and how we will assess it. At the end, we review the work and identify what needs testing.

A group of four people in a television studio, with a view of Bilbao in the background.
Bilbao · A record of my involvement in international projects.

Projects and learning

Experience in Bilbao

A background in education and collaboration with international teams and partners.

Explore my project experience
Group photograph of PULSE project participants in a training room.
PULSE · Participants meeting in Tunisia.

International collaboration

PULSE · Tunisia

An Erasmus+ project dedicated to learning and entrepreneurship in vocational education.

Discover the PULSE project
Outdoor group photograph during the visit to Kenya.
Kenya · A record of my visit.

Encountering other realities

My visit to Kenya

An experience from my international background, shaped by encounters with different people and contexts.

Discover my background

References from my professional background. D4HE’s labs and tools are in development.

How we work

From a challenge to a proposal
to try out.

I prepare activities based on your context, guide the group’s work and help compare options. The team brings its experience and decides what makes sense.

Discover how we work
Presentation of training materials, with an activity board and participants in a room.
Trainer training · A record from the project archive. This is not a D4HE session.

Learning by doing

Activities, conversation
and visible work.

The materials help people share ideas. At D4HE, I use exercises and moments of reflection so that everyone can explain what they have created and why.

The aim is to develop a proposal and practise criteria the team can use again.

Before we begin

Questions
worth asking.

Do I need to know how to use AI?

No. The use of the tools is adapted to the participants’ level of experience.

Is it only for artists or designers?

No. Creativity also plays a part in education, work, entrepreneurship, communication, problem-solving and social change.

Is it a ChatGPT course?

The Lab develops the creative process through a real challenge. The tools are chosen to suit the experience; the programme is not dedicated to a specific application.

Is AI used in every activity?

There are moments without AI, moments with AI and moments of human + AI collaboration.

Can it take place in a school?

Yes. The context, challenge and experience are adapted to the educational audience.

What can my business work on in the Lab?

Your team can explore solutions to a problem, develop a message with its own voice or practise assessing AI responses. The challenge and the proposal to develop are defined together, with facilitation by Cátia Freitas.

Can it be in person, online or hybrid?

The format can be adapted to the programme and context, where appropriate.

How long does it last?

The duration is defined by the challenge and format. We can design an intensive experience or a process spanning several sessions.

Let’s talk

What challenge would you like
to tackle with
your team?

Tell me what your business needs to explore and who you would like to involve. We define the objective, and I prepare a proposal with the format, duration and terms.

Discuss my team’s challenge

The contact page prepares a message in your email app for you to review and send.